Comments for Digital CPG Blog

Comment on Axe Uses Mobile Barcodes in Huge Campaign by Rebecca Thorman

Rebecca Thorman — Sat, 10 Jul 2010 23:45:39 +0000

Great points, Cesar. The barrier to entry is low, which makes it easy to get involved and be impressed by the content supplied. Appreciate you weighing in!

Comment on Axe Uses Mobile Barcodes in Huge Campaign by Cesar Razuri

Cesar Razuri — Sat, 10 Jul 2010 22:28:57 +0000

of all mobile content distribution technologies out there, i think JagTag’s propriety system is hands down the best. right off the bat there is no app to download – a huge jump past the usual need to download the app. not only that, but also the ability of JagTag offering segmented content based on the users’ mobile phone.

Comment on CPG Sites Vs. Facebook, Twitter by Tena Hartwig

Tena Hartwig — Mon, 14 Jun 2010 16:55:31 +0000

I wouldn’t be surprised if the number of CPG consumers who use Facebook to research a brand or get coupons continues to grow. At Bulbstorm, we’ve launched several Facebook campaigns using our “idea challenges” application and have seen tremendous fan growth and engagement. Here is a summary of an event: http://www.bulbstorm.com/blog/2010/so-you-want-to-build-a-100000-strong-facebook-fan-page-for-your-brand/

Comment on CPG Sites Vs. Facebook, Twitter by texanjw

texanjw — Mon, 14 Jun 2010 14:00:28 +0000

My only problem with coupon sites is the coupon printer most mfg. use in order to print them out. I vow not to buy that product when they try to make me print using a 3rd party application in order to print my coupon.

Comment on Foursquare and CPG? by CPG digital strategy « Pompipi

CPG digital strategy « Pompipi — Fri, 28 May 2010 13:20:54 +0000

[...] to make a direct connection to commerce through any interaction online. The founders of Alice.com puts it nicely. The question is, is a D2C model like the P&G eShop, the right model. The next point is an [...]

Comment on P&G Goes Direct With E-Store by Rob Bois

Rob Bois — Tue, 25 May 2010 12:39:14 +0000

I almost blogged about this news myself last week, as I think it marks a turning point in the retail/CPG value chain. While I don’t see a single supplier direct web site as a major threat to either online or brick and mortar retail, P&G is blazing a new trail by daring to go around the traditional retailers for the first time. I think as the big CPG suppliers start banding together both on coupons, promotions, and online retail that’s when the balance of power starts to shift back. This is just a shot across the bow, but it will be interesting to see who follows suit next.

Comment on Assigning ROI to Social Media One Donut at a Time by Dunkin Donuts Using Mobile to Quantify Social Media Value | Hello Mobile! The Interactive Mediums Blog

Mon, 29 Mar 2010 14:43:41 +0000

[...] Just like mobile, investments in social media marketing are growing but quantifying the value of social can be a lot harder given its more subjective nature. Yet, many forward thinking marketers are taking advantage of the popularity of social networks in line with quantifiable mobile interactions. Dunkin Donuts is one such example highlighted in this March 26, 2010 post on the Digital CPG Blog. [...]

Comment on What does it mean to be a “retailer” today? by Emily Williams

Emily Williams — Wed, 10 Feb 2010 00:51:22 +0000

Your blog had some great info, I really enjoyed it. I started drop shipping with WorldWide Brands and you can get my review on WorldWide Brands at http://www.melovemoney.com/worldwidebrands to see what it’s all about. I hope you enjoyed it as much as I enjoyed your blog!

Comment on What does it mean to be a “retailer” today? by Ihsan

Ihsan — Tue, 12 Jan 2010 05:26:20 +0000

Hey Mark,

Nice post. i e-mailed you last week to see if you and Brian would be interested in being the subject for my team’s services marketing grad school project at the Kellogg School of Management. I think it would beneficial for both Alice.com and Kellogg. Let me know what you think.

Best,
Ihsan

Comment on Making Online Advertising Accountable for CPG by Christopher

Christopher — Mon, 14 Dec 2009 22:11:18 +0000

Perhaps another game changer for CPGs could be utilizing virtual shopping environments as a way to examine consumer behaviour at point of purchase. This is an utterly different digital paradigm than what is often discussed. While online ads gets pageviews, (and sometimes $$$) without adequate market research, everything is just guesswork.

Hence the need for virtual shopping. Here’s more info.

http://www.visioncritical.com/2009/12/getting-started-with-virtual-shopping-part-1/
http://www.visioncritical.com/2009/12/getting-started-with-virtual-shopping-part-2/