Comments for Digital CPG Blog

Comment on What does it mean to be a “retailer” today? by Emily Williams

Emily Williams — Wed, 10 Feb 2010 00:51:22 +0000

Your blog had some great info, I really enjoyed it. I started drop shipping with WorldWide Brands and you can get my review on WorldWide Brands at http://www.melovemoney.com/worldwidebrands to see what it’s all about. I hope you enjoyed it as much as I enjoyed your blog!

Comment on What does it mean to be a “retailer” today? by Ihsan

Ihsan — Tue, 12 Jan 2010 05:26:20 +0000

Hey Mark,

Nice post. i e-mailed you last week to see if you and Brian would be interested in being the subject for my team’s services marketing grad school project at the Kellogg School of Management. I think it would beneficial for both Alice.com and Kellogg. Let me know what you think.

Best,
Ihsan

Comment on Making Online Advertising Accountable for CPG by Christopher

Christopher — Mon, 14 Dec 2009 22:11:18 +0000

Perhaps another game changer for CPGs could be utilizing virtual shopping environments as a way to examine consumer behaviour at point of purchase. This is an utterly different digital paradigm than what is often discussed. While online ads gets pageviews, (and sometimes $$$) without adequate market research, everything is just guesswork.

Hence the need for virtual shopping. Here’s more info.

http://www.visioncritical.com/2009/12/getting-started-with-virtual-shopping-part-1/
http://www.visioncritical.com/2009/12/getting-started-with-virtual-shopping-part-2/

Comment on Is the Meijer Grocery Express Concept a Winner? by Alex Salkever

Alex Salkever — Thu, 10 Dec 2009 23:41:54 +0000

How can you forget about FreshDirect.com in NYC? They are Webvan but profitable – and an amazing customer experience that people rave about. I love them.

Comment on Making Online Advertising Accountable for CPG by Mark McGuire

Mark McGuire — Thu, 12 Nov 2009 15:19:59 +0000

Thanks Sandro. I’ll check FinWEB out. You might be interested in the IAB/Bain study out today setting out a road map for promoting online advertising as a path for brand building: http://tr.im/EOFI

Comment on Making Online Advertising Accountable for CPG by Sandro

Sandro — Thu, 12 Nov 2009 14:44:11 +0000

Hi,

Great post, thanks! We are working in merging offline (CRM) with online (WEB) data for our product FinWEB. I would be interested to know more about what you do for Alice.com. If you want some more information about FinWEB, feel free to download our flyer: http://www.finscore.com/index.php?option=com_jforms&view=form&id=1&Itemid=158

Comment on Clorox Using Digital to Enhance the Brand Experience by Mark McGuire

Mark McGuire — Thu, 29 Oct 2009 21:21:10 +0000

@brian, the Clorox initiatives I mentioned are all about brand (in fact I challenge you to try to find a way to buy their product from either site linked in the post).

I find this really limiting, as most mainstream folks aren’t going to choose to interact with the Clorox brand outside of a commercial relationship. For example, I may find this content really interesting when I’m deciding to buy a cleaner, but I’m pretty busy, and I’m not looking for sites like this when I’m not shopping. (hmm . . . sounds like a concept to introduce in an upcoming post).

Comment on Clorox Using Digital to Enhance the Brand Experience by Brian

Brian — Thu, 29 Oct 2009 16:10:13 +0000

Mark
Are there any signs of any ecommerce with any of these efforts or are they just about the brand experience?

Comment on Mattel Goes Direct to Consumer Online by Direct Sales versus Direct Branding for Manufacturers | Hello Mobile!

Direct Sales versus Direct Branding for Manufacturers | Hello Mobile! — Sun, 25 Oct 2009 15:04:01 +0000

[...] talked about “direct branding” as an application of mobile marketing for CPG marketers, this article on the Digital CPG Blog a couple days ago stood out. Apparently, direct to consumer selling by [...]

Comment on Is the Meijer Grocery Express Concept a Winner? by crbones

crbones — Fri, 09 Oct 2009 23:24:11 +0000

I worked for Meijer for almost 10 years and know that their primary success lies in the fact that that they offer a department/discount/grocery store combination and offer both name brand and private label products on almost everything.The normal Meijer shopper does not expect customer service. They expect to get in, get what they want and check out. They expect to pay less as a result. Maybe in Chicago the concept will work better than it might in Detroit but I doubt that the frugal Michigan Meijer shopper will take to Meijer Grocery Express at that price.